save 10% + free shipping - use code gund10

Giving Back

Making the world a softer place… one hug at a time.

A stuffed animal is more than just a toy — it’s an expression of love that creates lifelong memories. Here at GUND, we want kids around the world to experience all the joy and imagination childhood has to offer. To that end, we’re proud to partner with reputable children’s charities that make a positive difference in their communities.



Buy A Hug Give A Hug

Buy A Hug Give A Hug

GUND's Buy A Hug, Give A Hug program let's you spread love to children in need. Beginning in 2017, with each and every purchase of our iconic white 10" Snuffles bear, GUND will donate a plush toy through a reputable children's charity.

Join us. Together we can make a difference in the lives of children across the country.

Learn More



How Do You Hug

#HowDoYouHug

#HowDoYouHug transforms expressions of love into real-world comfort for children in need. With each milestone reached by spreading joy on social media, GUND will donate 100 stuffed animals to charitable organizations. To date more than 20,000 hugs have been shared, delivering 1000 soft toys to children.

Learn More



Charity Partnerships



Stanford Childrens

Lucile Packard Children's Hospital Stanford

As part of Stanford Children's Health, Lucile Packard Children's Hospital Stanford is exclusively dedicated to delivering world-renowned expertise and innovation in pediatric and obstetric care.

Learn More

Starlight Children

Starlight Children's Foundation

Starlight Children's Foundation has brought entertainment, education and technology to more than 60 million sick children worldwide through over 700 community and hospital partners in the US and Puerto Rico.

Learn More

Our Hhouse Grief

OUR HOUSE Grief Support Center

OUR HOUSE Grief Support Center has helped thousands of grieving children, teens, and adults by providing support services, education, resources, and hope.

Learn More

Comfy Cozy Chemo

Comfy Cozys for Chemo

Part of the Amanda Hope Rainbow Angels non-profit network, Comfy Cozys for Chemo helps bring dignity and comfort to the harsh world of childhood cancer and other life threatening diseases.

Learn More

Operation Shower

Operation Shower

By hosting joyful baby showers for military families across the country, Operation Shower gives military parents to be a chance to come together and celebrate, while leaving the stress of deployment behind.

Learn More

What's New?

Sign up and be the first to know about new items and special offers!