GUND Forever Friends Promise: Toothpick Bear
Our pinky promise to help you and your friend stick together forever.
The GUND Forever Friends promise is now offered across our beloved characters: Philbin, Snuffles, Toothpick, Kai, and Muttsy.
*Available in the US only
Parents, register your child's friend to unlock the promise which helps you and your friend stick together forever. If you lose your friend, we'll help you find them. If your friend gets lost forever, we'll send you a new one.
For now, and forever where there's you, GUND goes too.
How to Register Your GUND Forever Friend
Identify Tag
Each GUND Forever Friend has a sewn-in fabric tag. Locate your friend’s tag and find the scannable code.
Scan QR Code
Using your smartphone, scan the code on your friend’s sewn-in tag. You will be directed to the Forever Friends registration site.
Register
We’ll ask for your contact information and details about your child’s plush friend. Providing these details unlocks the benefits of the Forever Friends Promise.
Lost Your Friend?
We're here to help bring them home.
When a cherished companion goes missing, it can feel like losing a piece of your heart. That's why every GUND Forever Friend wears a special tag with a unique QR code — our way of helping lost friends find their way back home.
While we can't promise every wandering friend will be found, your community of helping hands increases the chances of a happy reunion, because we believe friendship means forever.
Terms of Service
Need a Replacement Friend?
We're here to help bring them home.
Some friendships feel irreplaceable — we get that. That's why every registered GUND Forever Friend comes with a lasting promise: if your friend is truly lost, we'll send you a new one that looks just like the original.
Your complimentary, one-time replacement is our way of ensuring that wherever there's you, GUND goes too.
Privacy Policy
Need Care Tips?
The most-loved friends need a little extra TLC sometimes. From gentle washing instructions to fluffing tips for that just-like-new feeling, we're here to help your GUND Forever Friend stay soft and huggable as the day you met.
Meet the GUND Forever Friends
Philbin™
Big-hearted and thoughtful, Philbin wrote the book on bear hugs! With paws made for sharing, you can always rely on this friend to make you smile.
Snuffles™
Shaped like a gentle smile for the closest cuddles, every hug from Snuffles brings a feeling of calming comfort. Soft as a cloud, Snuffles never runs out of snuggles!
Toothpick™
Ready, set, explore! With a nose for adventure wherever it may be, Toothpick is an explorer and the perfect travel buddy, bringing a spark of magic to everyday expeditions.
Kai™
With a head full of dreams and a heart full of wonder, Kai is filled with imagination as big as their heart! This dreamy friend helps create worlds where wonder is always within reach.
Muttsy™
Tail wags and a warm embrace — that’s Muttsy’s way of saying hello! This loyal friend’s playful energy and devoted attention make every hug feel like coming home.
